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Scientific Selling. Creating High Performance Sales Teams Through Applied Psychology And Testing

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Описание

Sales managers have the most difficult job in the business world

And much more

Attract and retain top sales performers

Before the advancements that inspired Scientific Selling, sales managers had few tools to help them succeed at these disparate yet essential tasks

Better target sales coaching efforts

Move into consultative selling more quickly

Scientific Selling features over a dozen case studies illustrating exactly how scientific measurement and testing have improved sales performance within different kinds of sales groups inside multiple industries.

Sharply decrease employee turnover

Spend sales training dollars more wisely

They are responsible not just for revenue, but also for the hiring, coaching, training, and deployment of the employees who must generate it

Today, however, the scientific approaches described in this book allow sales managers to more effectively measure, refine, and improve every aspect of the sales environment

Using easily-understood examples, graphics, charts, and explanations, Scientific Selling describes how to Predictably improve sales results